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If the CEO’s direct role or responsibility is to “connect” the market with the firm, legal marketing, in the same way, acts as the link between the firm and its market. Election criteria for selecting a CEO The CEO or managing partner, whet...
Legal Marketing. Francesc Dominguez 1
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Law firm partners are not usually experts in the hiring process, that is, in how to “help” potential clients choose their firm’s services. Perhaps that is because historically they have tended to underestimate sales, focusing instead almost exclusively on “taking care of business”. Indeed, the legal industry does not require “selling” so much as “helping to hire”.

Servicio de Marketing Juridico 3
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It is best to think before acting. This is especially true when it comes to legal marketing, which should enhance our capacity to distinguish ourselves and gain the market’s trust, in addition to attracting clients and building client loyalty.

There are two key questions in legal marketing: what is the current or potential client really hiring? and how can we go from being a competent firm to being a competitive one?