The practice of law has changed. The profession is overcrowded. The legal profession is in the throes of internationalization. New competitors from other professions have emerged. New technologies have accelerated processes of management in law firms...
Some law firms think that attracting new clients requires constant presence in the press or on social media by means of articles, interviews, reports, etc. It is true that if the firm “rings a bell”, and does so by dint of positive news, this hel...
The potential client cannot afford to choose the wrong lawyer. They have a certain fear or perceived risk when choosing an adviser. Several lawyers have told us that they sometimes feel rather afraid of losing a potential client, and thus tend to cu...
In the professional world, everybody is selling something: services, products, ideas or causes. Lawyers deal in (suitable) relationships, and they must know what they are selling.
All lawyers want to have the right clients, those who, by virtue of their personality and values, make the lawyer's work easier. Attracting the right clients entails one unavoidable preliminary step: becoming the right adviser.
Most law firms are competent. They do well what they do. However, few firms are truly competitive; by that we mean to be a leading firm in the market and provide benefits.