{"id":3295,"date":"2022-02-15T11:14:00","date_gmt":"2022-02-15T10:14:00","guid":{"rendered":"https:\/\/francescdominguez.com\/libros\/"},"modified":"2025-02-25T14:26:18","modified_gmt":"2025-02-25T13:26:18","slug":"books","status":"publish","type":"page","link":"https:\/\/francescdominguez.com\/en\/books\/","title":{"rendered":"Books"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"P68B1DB1-Normal1\" style=\"text-align: center;\"><span lang=\"EN-GB\">These books are aimed at competent lawyers who are looking to give a new boost to their law firm or to their own personal brand, to attract and win over the type of clients to whom they can provide an excellent service due to their preparation and expertise. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3190&#8243; img_size=&#8221;full&#8221;]\n\t\t<div class=\"tm-vc_btn3-container tm-vc_btn3-center\"><a class=\"tm-vc_general tm-vc_btn3 tm-vc_btn3-size-md tm-vc_btn3-shape-round tm-vc_btn3-style-modern tm-vc_btn3-weight-no tm-vc_btn3-color-skincolor\" href=\"https:\/\/amzn.to\/3BgHz2O\" title=\"\" target=\"_blank\" rel=\"nofollow noopener\">Buy Book<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>The Lawyer&#8217;s Personal Brand<\/strong> (Wolters Kluwer)<\/h2>\n<h3>Synopsis<\/h3>\n<p>By reading <em>The Lawyer&#8217;s Personal Brand: Boost your professional career<\/em>, lawyers will know how to achieve their professional goals more easily.<\/p>\n<p>The book explains what lawyers can do to find the best version of themselves and stand out in a positive way in the market, get the kind of clients they want to have and improve their position in the law firm, among other things.<\/p>\n<p>It is a unique book about the lawyer&#8217;s personal brand. Enjoy it!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3>Presentation by Luis Javier S\u00e1nchez, legal journalist<\/h3>\n<p class=\"v1gmail-P68B1DB1-Normal6\"><i><span lang=\"EN-GB\">The Lawyer&#8217;s Personal Brand<\/span><\/i><span lang=\"EN-GB\"> is an in-depth study by Francesc Dominguez, a legal marketing and personal branding consultant who is an expert in lawyers&#8217; concerns the world round. (&#8230;)<\/span><\/p>\n<p>I could not agree more with Francesc when he points out that &#8220;becoming a lawyer of reference is the best thing you can do in your legal career in order to have a more satisfactory and rewarding professional life. It is not an easy task but being a good lawyer and a person of integrity makes it much easier to accomplish.&#8221; (\u2026)<\/p>\n<p>The book&#8217;s brilliant approach that resonates with any reader, and its underlining message is destined to be a book of reference for lawyers who wish to differentiate themselves from the rest.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;6231&#8243; img_size=&#8221;full&#8221;]\n\t\t<div class=\"tm-vc_btn3-container tm-vc_btn3-center\"><a class=\"tm-vc_general tm-vc_btn3 tm-vc_btn3-size-md tm-vc_btn3-shape-round tm-vc_btn3-style-modern tm-vc_btn3-weight-no tm-vc_btn3-color-skincolor\" href=\"https:\/\/shorturl.at\/NEF6X\" title=\"\" target=\"_blank\" rel=\"nofollow noopener\">Buy Book<\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2><strong>Legal Marketing: From a competent law firm to a competitive one: How to achieve it<\/strong><\/h2>\n<h3>Synopsis<\/h3>\n<p>There are numerous competent law firms made up of professionals who devote enormous effort to their training, client service and on-going improvement. However, most of these firms fail to become more competitive or a reference in their market, despite having developed their clients&#8217; trust and a positive brand with competent honest professionals.<\/p>\n<p>This book answers a key question: how to have a law firm that is not only competent but also more competitive on a local, regional, national and international level. You will find solutions to overcome an invisible but existing barrier, the obstacle to your firm&#8217;s competitiveness in the market or, perhaps, to your own competitiveness as a professional.<\/p>\n<p>The book is aimed at partners and professionals of all law firm sizes, sectors and specialities. Enjoy it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"themetechmount-boxes themetechmount-boxes-testimonial themetechmount-boxes-view-carousel themetechmount-boxes-col-one themetechmount-boxes-sortable-no themetechmount-boxes-textalign-center tm-cta3-rev-heading tm-boxes-carousel-arrows-above tm-boxes-txtalign-center\" data-tm-speed=\"1500\" data-tm-autoplay=\"1\" data-tm-autoplayspeed=\"4500\" data-tm-loop=\"1\" data-tm-dots=\"0\" data-tm-nav=\"above\" data-tm-centermode=\"0\" data-tm-centerpadding=\"300\" data-tm-pauseonfocus=\"1\" data-tm-pauseonhover=\"1\" data-tm-slidestoscroll=\"column\" data-tm-effecttype=\"slide\">\n\t\t<div class=\"themetechmount-boxes-inner themetechmount-boxes-testimonial-inner \"><div class=\"themetechmount-box-heading-wrapper tm-element-align-center\"><div class=\"tm-element-heading-wrapper tm-heading-inner tm-element-align-center tm-seperator-none tm-heading-style-vertical \"><section class=\"tm-vc_cta3-container\"><div class=\"tm-vc_general tm-vc_cta3 tm-cta3-only tm-vc_cta3-style-classic tm-vc_cta3-shape-rounded tm-vc_cta3-align-center tm-vc_cta3-color-transparent tm-vc_cta3-icon-size-md tm-vc_cta3-actions-no tm-cta3-without-desc\"><div class=\"tm-vc_cta3_content-container\"><div class=\"tm-vc_cta3-content\"><header class=\"tm-vc_cta3-content-header tm-wrap\"><div class=\"tm-vc_cta3-headers tm-wrap-cell\"><h2 class=\"tm-custom-heading \" >Testimonials about the book ``Legal Marketing: From a competent law firm to a competitive one``<\/h2>\n<\/div><\/header><\/div><\/div><\/div><\/section><\/div> <!-- .tm-element-heading-wrapper container --> <\/div> <!-- .tm-element-heading-wrapper container --> \n\t\t\t\n\t\t\t<div class=\"row multi-columns-row themetechmount-boxes-row-wrapper\">\n\t\t\t\t<div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\"><p class=\"P68B1DB1-Normal4\" style=\"text-align: justify;\"><span lang=\"EN-GB\">\"I loved Francesc Dominguez's book, full of stimulating ideas. I truly recommend it. It puts you in touch with an author who deserves recognition\".<br \/>\r\n<\/span><\/p><\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Agust\u00edn G\u00e1ndara, partner of G\u00e1ndara Moure Law Firm<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div><div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\">\"This book has allowed me to better visualize what I want to achieve in my firm and how to direct my actions to compete on an international scale\"<\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Alex Garc\u00eda, partner of EProint, Panama<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div><div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\">\"This work is a powerful tool to consolidate the brand of a law firm. I thought it was so good that I was rather hesitant to share this information with the rest of the competition, but it is more important to give credit where credit is due\"<\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Augusto Arce, CEO of GLC Abogados, Costa Rica<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div><div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\">\"This book for me is, in a word, a gem that is on a par with English management books.\"<\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Laura Lleyda, head of Lleyda Abogados<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div><div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\">\"Thanks to this book I have learned what marketing really means and understood and applied practical business development techniques, shaking off the misguided preconceptions I had considered undisputed truths.\"<\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Fernando Carvajal, associate partner of R\u00f6dl &#038; Partner<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div><div class=\"tm-box-col-wrapper col-lg-12 col-sm-12 col-md-12 col-xs-12 from-a-competent-law-firm-to-a-competitive-one-how-to-achieve-it\"><article class=\"themetechmount-box themetechmount-box-testimonial themetechmount-box-view-default themetechmount-testimonial-box-view-default\">\n\t<div class=\"themetechmount-post-item\">\n\t\t<div class=\"themetechmount-box-content\">\t\t\t\t\n\t\t\t<div class=\"themetechmount-box-desc\">\n\t\t\t\t<blockquote class=\"themetechmount-testimonial-text\">\"This book should be compulsory in any law firm and in our universities, as it is essential for any professional, both for the well-established and those who are taking their first steps in the legal profession.\"<\/blockquote>\n\t\t\t <\/div>\n\t\t\t <div class=\"clearfix\"><\/div>\n\t\t\t<div class=\"themetechmount-box-author\">\n\t\t\t\t<div class=\"themetechmount-box-img\"><span class=\"themetechmount-icon-box\"><i class=\"demo-icon tm-zippco-icon-quote-left\"><\/i><\/span><\/div>\n\t\t\t\t<div class=\"themetechmount-box-title\"><h3 class=\"themetechmount-author-name\">Carlos Guti\u00e9rrez, partner of Ram\u00f3n y Cajal Abogados<\/h3><div class=\"themetechmount-ratting-star\"> <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i>  <i class=\"tm-zippco-icon-star-1 tm-active\"><\/i> <\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\t\n\t\t<\/div>\n\t<\/div>\n<\/article><\/div>\n\t\t\t<\/div>\n\t\t<\/div><!-- .themetechmount-boxes-inner -->   <\/div><!-- .themetechmount-boxes -->  [\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] These books are aimed at competent lawyers who are looking to give a new boost to their law firm or to their own personal brand, to attract and win over the type of clients to whom they can provide an excellent service due to their preparation and expertise. [\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3190&#8243; &hellip; <a href=\"https:\/\/francescdominguez.com\/en\/testimonial\/carlos-gutierrez-partner-of-broseta-abogados\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Carlos Guti\u00e9rrez, partner of Ram\u00f3n y Cajal Abogados<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3295","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/pages\/3295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/comments?post=3295"}],"version-history":[{"count":22,"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/pages\/3295\/revisions"}],"predecessor-version":[{"id":6247,"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/pages\/3295\/revisions\/6247"}],"wp:attachment":[{"href":"https:\/\/francescdominguez.com\/en\/wp-json\/wp\/v2\/media?parent=3295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}